Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Higher-income urban family.
Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Urban Empty Nesters
Mature families with grown children.
Couples heading into retirement age with adult children out of the house. Comfortable income. Education varies from high school to college with some holding mid-management positions.
Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees.
High $$ DINKs
Urban high-income couples with no children.
Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.